predictablyirrational

 The main point of this book is to help explain the reason why you make certain choices. Relativity is easy to understand. But there's one aspect of relativity that consistently trips us up.
 * Week one-

vocab- arbitrary coherence- although the initial prices are "arbitrary" once those prices are established in our minds they will shape not only present prices but also future prices (this makes them coherent)  goslings make initial decisions based on what's available in their environment but that they stick with a decision once it has been made. (called imprinting)

 experiments  -person (13)  -vacation (11)  -pleasure points (64) -menu (Nicole wont tell us the page) -checking facebook (156-157)

quotes- "once you see the decoy in action, you realize that it is the secret agent in more decisions than we could imagine." "we can also change our focus from narrow to broad."

When ever you see something that says buy one get one free, you feel more attracted to buying it.

Presentation:
 * <span style="color: #5700e6; font-family: 'Comic Sans MS',cursive;">imovie
 * <span style="color: #5700e6; font-family: 'Comic Sans MS',cursive;">MENU
 * <span style="color: #5700e6; font-family: 'Comic Sans MS',cursive;">demonstrations in class of experiments in book
 * <span style="color: #5700e6; font-family: 'Comic Sans MS',cursive;">chocolate
 * <span style="color: #5700e6; font-family: 'Comic Sans MS',cursive;">house
 * <span style="color: #5700e6; font-family: 'Comic Sans MS',cursive;">slide show for rest of information

one min bio of dan ariely explain one experiment one live experiment